All summer long, we’ll be highlighting some of the best shows and movies available for free on Sling. This content is available to all customers, no sign-up required. Just open up the Sling app on select devices and start streaming!
This week, we’re taking a look at one of the premium channels on Sling, DogTV, $5/month on-demand offering. They have a small sample of content on Sling Free for customers who might be interested in subscribing to the premium offering.
TV for dogs? Yes it’s a thing, and a fun one at that. The subscription-based streamer DogTV is available to Sling customers and their furry friends. In addition to the premium service, DogTV has also made some of their content available for free in hope of reaching more customers who may be spending more time at home due to the COVID-19 pandemic.
“We wanted pet parents to enjoy the channel as much as their furry companions,” General Manager and Chief Marketing Officer Beke Lubeach told Sling. “We’ve created short form content to entertain and educate pet parents to help keep their pups happy and healthy.”
The pandemic has also resulted in more people (and dogs) watching. “We saw a 19 percent increase of viewership across all our platforms at the onset of COVID-19,” Lubeach says. She hopes that this spike will continue regardless of whether owners are still working from home or going back to the office. “Those of us working from home find DogTV to be a good distraction for our dogs while on the long Zoom calls every day.”
She added that the pets of those headed back to their jobs can still benefit, and they’re hoping the return to office life will also increase viewership. “People are going back to work and leaving DogTV on to entertain and relax their dogs while home alone,” she said. “When we leave, [dogs] get anxious. DogTV can help relieve anxiety, relax, and entertain dogs while home alone.”
Plenty of research goes into creating the DogTV content. Lubeach told us that “DogTV is based on over 60 research studies.” So skeptics that might doubt the science behind the channel are barking up the wrong tree. “We looked at how visual stimuli can impact a dog’s behavior, ways in which exposure to sounds can help dogs become acclimated to the sounds and reduce their anxiety.”
Although they’re enjoying the increased viewership and exposure right now, DogTV shows no signs of slowing down. They are currently creating new content every day for pet parents. “Featuring celebrity dog trainer and behaviorist Laura Native, we are creating tips on how to best be at home with your dog.” Lubeach said. “We are also going to produce a series from a Lake Tahoe Dog Camp with enrichment activities you can do outdoors with your dog.”
While we sit, stay, and await the exciting new content, there is still plenty to explore on Sling right now. Folow this link to Sling Free to sample their free content, then subscribe to their $5/month add-on for the full milkbone.
Follow the link below to add DogTV to your Sling package now!