With high unemployment rates and many people working from home, most aspects of American life have changed drastically in a matter of months. These new circumstances are shifting the way consumers think about, spend and save money. In fact, the personal savings rate — how much people save as a percentage of their disposable income — hit a historic 33 percent in April, according to the U.S. Bureau of Economic Analysis. Whether people are strapped for cash or protecting the extra money they have on hand, many savvy shoppers are reevaluating their budgets.
The uncertainty of the current economy has financial experts predicting that more people will make saving more of a priority. One easy way to boost savings is by cutting the cord on those expensive cable bills, which can average above $100 per month. And SLING TV is the most affordable cable-alternative, offering access to live and on-demand TV without all the extra fees of cable. Smart consumers who switch to SLING TV can save up to $75 a month!
SLING TV’s new marketing campaign, “The Smart Choice,” takes the insight that people want to save money more than ever and creates quirky scenarios with adorable pets and lovable kids to hilariously show that sensible people would choose SLING TV over cable in any situation. Clearly the smart choice to get the best of cable for the best price is switching to SLING TV.
View the new spots on SLING TV’s YouTube channel:
To make the smart choice and switch to SLING TV, visit sling.com. To keep up with the latest announcements, bookmark this blog, like us on Facebook, and follow us on Twitter (@Sling) and Instagram (@Sling)!
VP of Brand Marketing, SLING TV