Business Book Briefs

Buy.ology by Martin Lindstrom (6:36)

In order to understand the effects of branding on the mind, branding expert and author Martin Lindstorm conducted the world's largest neuromarketing study. In this video he shares his discoveries about why we seem to be immune to cigarette health w

Aired: 12/18/08 | From Business Book Briefs

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Clips from Business Book Briefs (24)

"Sway" by Ori Brafman and Rom Brafman (7:38)

Authors Ori and Rom Brafman have collected stories from fields such as science, sports, aviation, and music that highlight the psychological forces at work that can sway our behavior.

Date added: 05/19/2008

"The Back Of The Napkin" by Dan Roam (5:48)

In his book, "The Back Of The Napkin," author Dan Roam asserts that that everyone is born with a talent for visual thinking, but that we are rarely encouraged to develop it.

Date added: 04/10/2008

Buy.ology by Martin Lindstrom (6:36)

Date added: 12/18/2008

Click by Bill Tancer (4:46)

Bill Tancer studies online behavior for a living. In his book "Click" he reveals how understanding user habits can help businesses market their products better, and predict future trends.

Date added: 09/09/2008

Confessions of a Serial Entrepreneur (6:22)

In "Confessions of a Serial Entrepreneur," Stuart Skorman recounts the ups and downs of his high-stakes career. Skorman launched the online video store Reel.com in 1997 and sold it three years later for $100 million.

Date added: 10/24/2007

Divide or Conquer by Diana McLain Smith (6:38)

In her book "Divide or Conquer," author Diana McLain Smith uses case studies to explain why some relationships grow stronger over time while others crumble.

Date added: 08/06/2008

Fire Them Up! (5:10)

The book "Fire Them Up" reveals the seven simple secrets of motivation as practiced by the world's most inspiring business leaders, entrepreneurs and educators.

Date added: 12/20/2007

Four Secrets to Liking Your Work by Ed Muzio, Deborah J. Fisher, & Erv Thomas (7:04)

Unhappy at work? You're not alone. Studies suggest that 7 out of 10 people are dissatisfied with their jobs and often want to quit. In "Four Secrets to Liking Your Work," author Ed Muzio suggests that quitting may not be the answer.

Date added: 10/16/2008

Globality by Harold Sirkin, James Hemerling, and Arindam Bhattacharya (6:14)

According to author James Hemerling, the growth of companies in developing world nations isn't just a wave; it's a tsunami. In "Globality," Hemerling argues that established companies need to adopt the challengers' business model.

Date added: 09/26/2008

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