The only thing better than loving "Mad Men" is pretending to understand it. Not getting the show but passing yourself off as a fan is something every guy who works for Sterling Cooper would do, so consider yourself ahead of the game.
According to The Huffington Post's humor columnist, Andy Borowitz, the University of Minnesota's Opinion Research Institute has spent two years studying people "who actively pretend to like 'Mad Men.'" The results? More than 50 percent "strongly agree" with this statement: "I have no idea what all of the excitement about 'Mad Men' is all about, but I'm terrified that if I admit it I'll look like an idiot, like I did with '30 Rock.'"
Those fakers must have helped "Mad Men" to rack up record ratings for its Season 3 premiere. Sunday night's show averaged 2.8 million total viewers, and premiered 33 percent higher than last season.
Okay, look, it's not that complicated: "Mad Men" is about lying, cheating, and looking good while you do it. It's the story of America. Oh, and it's about smoking. If you still don't understand, the clip above will breaks down Seasons 1 and 2 for you in a bit more detail.
Below, you can pretend to care about a clip of next week's episode.

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